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Tag: brand psychology

Satisfaction Measurement: Are Patients Happy With Generics? The Real Numbers Behind Patient Perceptions
  • 27 December 2025
  • Nigel Watt

Satisfaction Measurement: Are Patients Happy With Generics? The Real Numbers Behind Patient Perceptions

Are patients truly satisfied with generic medications? The answer lies not in chemistry, but in perception. Explore how brand psychology, communication, and cultural factors shape patient trust-and why satisfaction drives adherence.

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